Site icon Tourmaline .

Instagram Promotions. Are they worth it?


On October 28th I paid $10 to promote the following post for 2 days.

This isn’t the most scientific experimentation. I literally promoted a single post with a small $10 budget. But maybe, just maybe it will give you some insight before you drop any of your own cash.

Before the promotion, the post had 157 likes and 0 comments and my account had 843 followers.

When you select to promote an Instagram post you have some options. First, your budget, then your objective, where clicking the ad takes the visitor, who you want your audience to be and how many days you want the promotion to last. As you’ll see in the screenshot below, for $10 Instagram estimated my promotion would reach 3600 – 9600 people.

11:59 PM on 10/28 here’s where my post stats stood:

+7 likes (164 total)
+7 followers (850 total)

11:59 PM 10/29 with 10 hours left on the promotion:

+10 likes (174)
-1 followers (849)

By the end of the promotion:

+18 likes (175)
+5 followers (848)


Above is a side by side comparison of the original stats vs the promoted ones. The $10 did get 632 views (and 635 engagement as you’ll see below), where without I was at 349. That said, Instagram estimated 3600-9600 and I’d say 632/635 is a very far cry from that estimate.
Below is more info as to who actually saw the promotion.
So, in conclusion, would I use Instagram ads? Personally no. With a large budget, multiple promoted posts and a very specific objective I think Instagram promotions could prove useful and worthwhile, but for miscellaneous images on personal accounts they seem to be far from worth it. Better instead to refine hashtags, produce more content and participate in Instagram pods if you have the opportunity.
Have you ever paid for a promotion on Instagram? What was your experience?
Exit mobile version