Toys R Us was the first ever big box toy store. A realized dream of its creator Charles Lazarus. Coming back from war Lazarus noticed a hole in the market, considering all the soldiers were talking about coming back and starting families. While his first store, selling baby furniture was opened in 1948, Children’s Bargain Store was transformed into Toys R Us in 1957.
And business boomed. New toys like Barbie and Mr. Potato Head were being produced. And TV toy ads were telling kids to buy from Toys R Us.
Fast forward to the 1980s and Toys R Us introduced its iconic Toys R Us Kid commercial jingle. And Geoffrey the Giraffe had been promoting the brand for 7 years now.
“If current trends in plastic production and waste management continue, the plastic debris housed in landfills and natural environments — currently 4.9 billion metric tons — will more than double by 2050”
– PBS News Hour
Much of the plastic we use in our daily lives is not degradable and therefore just sits in landfills, in oceans, etc. Reducing our plastic consumption has become a global concern. Not only does the amount of plastic filling our oceans greatly impact our sea creatures, plastic in consumer products has begun to show negative health risks in humans.
“Plastic has been found in more than 60% of all seabirds and in 100% of sea turtles species, that mistake plastic for food…Every year, 8 million metric tons of plastics enter our ocean on top of the estimated 150 million metric tons that currently circulate our marine environments.”
Exposure to plastic additives effect our health involving fertility, neuro-development, thyroid function and even cancer. Many additives remain untested.